Casual online games are by far the most heavily played games on the internet, generating hundreds of millions of monthly game plays and billions of minutes of potential brand exposure. Marketers who utilize the Massive-Skyworks casual game network will gain access to a huge audience of consumers engaged with this immersive, interactive entertainment content.

”By partnering with Skyworks, Massive will extend its proven technology and powerful video game network into the casual online games segment,” said Mitch Davis, CEO of Massive. “Our advertising partners will now be able to target both the broad online gaming audience and the core, youth gaming demographic, based on their specific brand needs.”

Skyworks has led the casual games industry by creating games that engage mass audiences across multiple platforms. The Skyworks management team includes video game industry pioneers Garry Kitchen, David Crane and Alan Miller, a group that was responsible for co-founding companies including Activision, Accolade and Absolute Entertainment prior to founding Skyworks.

“This is a tremendous untapped opportunity for advertisers to reach a large and diverse market by leveraging Massive’s leading video game advertising network and Skyworks’ large and proven casual online games catalog,” said Skyworks founder and CEO Garry Kitchen.

The Massive-Skyworks partnership brings together the industry leaders in dynamic in-game advertising and casual online game design and development.

About Skyworks:
Celebrating its 10th year in business (1995-2005), Skyworks Technologies, Inc. pioneered the use of advergames on the Internet and is the leading provider of custom developed client-branded advergames. The company is ranked in Advertising Age’s Top 100 Interactive Agencies.

Skyworks has created over 300 unique custom client-branded games for some of the world’s leading brands, including: Abbott Labs, BMW, Campbell Soup, CNN/Sports Illustrated, Comedy Central, Eli Lilly, ESPN, Ford/Lincoln, FOX Sports, Mattel, Microsoft Network, MTV, Pepsi, Shockwave.com, Sporting News, Toyota, and many others. More than 40 million Skyworks client-branded games are downloaded each month from clients' websites.

Skyworks also develops games for Nintendo handheld game systems and for cell phones. Distributed by Majesco, Skyworks will have over 10 titles for Nintendo Game Boy Advance and DS in the market in 2005. Skyworks’ Shrek II for BREW and J2ME mobile phones is distributed worldwide by Activision.

In 2004, Skyworks began directly selling games to consumers over the Internet under its own label. Skyworks games are currently sold at Rcade.com, Shockwave.com, Yahoo Games, RealArcade and other leading game distribution websites. For more information, please visit Skyworks website at www.skyworks.com

About Massive Incorporated
Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 20 leading game publishers, over 30 blue-chip advertisers, and has served over four million game sessions, to date. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com