Since Activision’s founding in 1979, the independent game publishing industry has flourished to become a multi-billion dollar worldwide business, encompassing hundreds of independent publishers and game development companies.

Crane and Miller carry on that tradition of independent game development at Skyworks, where Crane serves as Chief Technical Officer, and Miller as Vice President of Business Development. Skyworks is exhibiting its games in booth #6601 in the Kentia Hall at E3.

“Garry Kitchen, Skyworks’ CEO, and I founded the company in 1995 to explore what we could accomplish with games delivered over the Internet,” said Crane. “The business model that's worked well for us is the creation of advertiser sponsored games.”

Since its inception, Skyworks has developed over 200 original client-branded games for clients that include BMW, Ford, GlaxoSmithKline, Toyota, Microsoft Network, Pepsi, Mattel, MTV, ESPN, Fox Sports, CNN/Sports Illustrated, Sporting News, Comedy Central, Shockwave.com, and many others.

Skyworks estimates that more than 35 million of its client-branded games are downloaded each month from its clients' websites.

“I joined Skyworks three years ago to reunite with David and Garry and also to become involved with the exciting and rapidly growing ad-sponsored online gaming industry,” said Miller. “We expect that branded online games will rival television as a medium for carrying commercial messages to consumers within a few years. As has been covered extensively in the press, major corporations such as Coca-Cola and McDonald's are actively exploring alternatives to television commercials in their efforts to more effectively reach consumers.”

About Skyworks:
Skyworks is a leading provider of interactive entertainment content for websites, wireless devices, kiosks, videogame consoles and CD-ROMs. Skyworks pioneered the genre of sponsored online games in 1997 with the launch of the LifeSavers Candystand, and has since created over 200 sponsored games for many of the world's best known brands, including BMW, ESPN, Ford, Fox Sports, GlaxoSmithKline, Kraft, Mattel, Microsoft Network, MTV, Nabisco, Pepsi, Post Cereal, Toyota, Yahoo, and many others.

Skyworks' compelling interactive content enables Fortune 1000 companies to deliver brand messages to large, targeted audiences with branded games distributed online and on wireless devices, kiosks, videogame consoles, and CD-ROMs for personal computers. More information can be found on the company’s website, which is located at www.skyworks.com